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31Jan/070

SONNENSCHEIN’S GROWTH PLAN: CHERRY-PICKING LATERALS

Sonnenschein Nath & Rosenthal is banking on the aggressive pursuit of laterals as the surest route to prosperity. Last year the firm took on 17 lateral partners, including a Phoenix-based rainmaker, proving a commitment to out-of-the-way offices to accommodate partners with big-money practices -- and firm leaders expect to announce at least three major acquisitions this quarter, including two in cities where Sonnenschein does not yet have offices. The formula's not foolproof. Will it work for Sonnenschein?

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